Whatever industry you're in, the chances are that people are going to find you online, so your digital marketing strategy really matters! As the term implies, your strategy should encompass all of your marketing strands, and sit alongside your traditional marketing activities, too.
As a beginning, you will want to consider your website, your online search advertising, SEO and social media. You may also want to look at email marketing and mobile advertising.
Websites have changed a lot in recent years. The biggest change has come about with the massive take-up of smartphones and tablets: people no longer have to get home and switch on a computer to get their digital updates, they’re in their pockets and dominating...More